Built for the business of play
The mobile games market is a high stakes arena where success requires a mastery of how to drive player retention for long-term growth.
Turning Player Insight into Scalable Growth
The studios that win are the ones who truly understand player behaviour and know how to turn those insights into growth.
At Ilumix, that’s exactly what we were made to do—transform your titles into scalable revenue engines.
As your partner for sustainable growth, we work like an extension of your team with a deep understanding of how the mobile gaming ecosystem works. Our specialists build the acquisition systems and creative strategies that bring in high-value players and convert engagement into commercial impact. It’s this goal we set for every partnership.
Whether you’re launching a new title or pushing an existing game to the next stage of growth, we’re here to help it reach its full potential.
The Ilumix edge
We focus on the metrics that matter most to studios: community, retention, engagement, and revenue.
Designed for gaming UA: We tackle the unique challenges of gaming, such as CPI volatility and ROAS models.
High-value player focus: Everything we create is optimised for the players who generate long-term value.
Scalable frameworks: Our acquisition strategies can scale across multiple channels and player segments simultaneously.
Game-first expertise: We study your gameplay experience in the context of player motivation and monetisation so everything we do stays aligned with your product.
Your growth lifecycle
01 Growth & UA Audit
We begin by mapping your current position—acquisition channels, monetisation metrics, player cohorts, and creative performance. This tells us where the real opportunities are.
02 UA Strategy & Forecasting
From the audit, we build a data-backed acquisition strategy calibrated to your key metrics: CPI, ROAS, LTV, and retention. Channel selection, budget allocation, creative direction, and market expansion opportunities are all shaped before media spend begins.
03 Campaign Launch & Creative Testing
We launch across the major gaming acquisition platform while testing gameplay hooks, UGC-style content, narrative-driven ads, and platform-specific formats. The goal is always to find the creative approach that performs best, then build on it.
04 Optimisation & Scaling
Performance data drives every decision. We continuously optimise for efficiency and scale the strategies that deliver, with long-term profitable growth as the target.
Our playbook
The strongest growth strategies start with a clear understanding of the player. We focus on bringing in users who are right for your game and more likely to deliver lasting value.
We find hidden insights in your campaign and product data to help you make far more informed decisions at every stage of your strategy, from how budget is allocated to where performance needs work.
Scaling a mobile game takes constant refinement, so we’ve built it into the way we work. We optimise creative, targeting, bidding, and channel strategies as they develop so your game keeps delivering commercially.
We work as your growth partner rather than an outside vendor. That means collaborating closely with your team, while giving you clear visibility into performance and taking shared ownership over the results.